

Did you know that there are nearly 3 billion gamers in the world? Gaming is the most interactive and engaging form of entertainment with huge scale and growth potential. Knowing this, many brands wish to advertise among video games fans. However, it's crucial to know how to do it right.
Register for Gaming Marketing Days for free and learn all about it from industry leaders!


GAMING MARKETING DAYS 2022
ONLINE | 1-2 JUNE | FREE UPON REGISTRATION




YOU JUST CAN'T MISS THESE INSIGHTFUL DAYS
Get ready and join us in:

Speakers


Thiago Stelle
Kraft Heinz
Thiago is now Brand Building Manager at Kraft Heinz for Latin America, responsible for leading the growth strategy for brands in the region in markets such as Brazil, Mexico, Chile and Costa Rica. He has over 8 years of experience in marketing, leading iconic brands such as Volvo and Heinz. His work was recognized at AdAge, AdWeek and at awards such at the Cannes Lions International Festival […]

Hendrik Menz
Anzu.io
Hendrik brings over two decades of expertise in digital strategy, account management, and strategic consultancy to his role at Anzu. He has worked with top international brands such as Deutsche Bank, Samsung, Huawei, Unilever, Mondelez and Procter & Gamble, among others. His deep understanding of activating marketing assets in the evolving media landscape helps Anzu […]

Miłosz Szyński
G2 Esports
Since 2020, Global Partnerships Manager at G2 Esports. Milosz is responsible for managing relationships with Twitch, Betway, Secretlab and Seasonic. Combining his analytical background, project management and business development experience from consulting, FMCG and IT industries, as well as life long passion to esports, he assists both endemic and non-endemic companies […]

Stan Georgiev
Ready Player Me
Stan Georgiev is the Head of Strategic Partnerships for Ready Player Me, the open cross-game avatar platform for the metaverse used by 2000+ companies. Stan is responsible for Ready Player Me’s business relationships with high-profile partners across gaming, fashion, telco, crypto, and more. His background includes experience in the corporate world, as a founder, and as an executive […]

Michael Heina
YouGov

Wiktoria Wójcik
inSTREAMLY

Piotr Bombol
Gameset
Piotr Bombol – Chief Strategy Officer at Gameset. An economist by education, passionate about video games and esports. First at DDB&tribal Poland he was responsible for the interactive strategy for McDonald’s and T-Mobile Poland and led the social media department. Then at Deloitte Digital Poland he created services on the border of advertising and consulting. Currently at his own […]

Iryna Chuhai
WePlay Esports
Iryna Chuhai is the head of tournament marketing at WePlay Esports, the flagship company of the WePlay Holding esports group. Iryna joined the company in 2016. During this time, she has worked with the WePlay Esports team at The International 2019, the Dota 2 world championship, and was one of the initiators of the WeSave! Charity Play online marathon. As a result, they managed to raise […]

Marcin Kasprzak
ERBUD Group

Anna REZNER
Gameset
Anna Rezner, as a Client Service Director of Gameset & LifeTube is leading teams creating and executing gaming marketing campaigns for both endemic and non-endemic clients. Anna has 12 years of experience in marketing industry and has worked with brands such as Google, Play, Red Bull MOBILE, Energizer and more.

Marcin Klimek
ExplodedView

Kamil Kosz
CD Projekt Red
Media strategist with 8 years of professional experience. In his career he has been involved in direct ad buying, performance marketing and planning large reach campaigns. Since 2017, he has been focusing on activities in the gaming industry. On a daily basis, he leads the team responsible for media in the Global Marketing […]
Do you want to share your insights or campaign case study with Gaming Marketing Days audience? Submit your presentation idea!

Monika Dutka
Hochland Poland
Monika Dutka – Brand Manager at Hochland Polska. She has been working for Hochland Polska for 10 years. Initially in the Trade Marketing department, and for 5 years in the Marketing department. Monika is a part of a team dealing with white cheeses (Almette, Kanapkowy, Valbon, Sałatkowe) and is responsible for the brand Hochland Kanapkowy. She is in charge of product development […]

Karolina Kisły
Gameset
Karolina Kisły – Head of Strategy at Gameset. An expert with more than five years of experience in gaming marketing. She managed influencers, event and online projects and took part in pioneering campaigns for non-endemic brands entering the gaming and esports sphere, including Sprite, Old Spice, Orange, Gillette and many others. At Gameset she leads the Sales & Strategy team […]

Piotr Bombol
Gameset
Piotr Bombol – Chief Strategy Officer at Gameset. An economist by education, passionate about video games and esports. First at DDB&tribal Poland he was responsible for the interactive strategy for McDonald’s and T-Mobile Poland and led the social media department. Then at Deloitte Digital Poland he created services on the border of advertising and consulting. Currently at his own […]

SCHEDULE

1st June

01.06.2022 | 11:00 a.m. - 11:10 a.m. CEST
Introduction

01.06.2022 | 11:10 a.m. - 11:45 a.m. CEST
Michael Heina, YouGov
Esports? Gaming? Opportunity!


01.06.2022 | 11:45 a.m. - 12:20 p.m. CEST
Javier De Castro Serrano, Tom Elton
Ballantine's x Borderlands - WTF?

01.06.2022 | 12:20 p.m. - 12:55 p.m. CEST
Stan Georgiev, Ready Player Me
Avatars in the Metaverse - virtual identity as a vehicle for engagement
and content

01.06.2022 | 12:55 p.M. - 01:30 P.M. CEST
BREAK

01.06.2022 | 01:30 P.M. - 02:05 P.M. CEST
Iryna Chuhai, WePlay Esports
Forming media value for new players: WePlay Academy League Case

01.06.2022 | 02:05 P.M. - 02:40 P.M. CEST
Thiago Stelle, Kraft Heinz
Case study: Heinz Hidden Spots

01.06.2022 | 02:40 P.M. - 03:15 P.M. CEST
Wiktoria Wójcik, inSTREAMLY
The future of live streaming
2nd JUNE

02.06.2022 | 12:00 p.m. - 12:10 p.m. CEST
Introduction

02.06.2022 | 12:10 p.m. - 12:45 p.m. CEST
Piotr Bombol, Gameset
From gaming to metaverse marketing

02.06.2022 | 12:45 p.m. - 01:20 p.m. CEST
Hendrik Menz, Anzu.io
Impactful and efficient brand campaigns in gaming, esports and metaverse

02.06.2022 | 01:20 p.m. - 01:55 p.m. CEST
Miłosz Szyński, G2 Esports
From niche to mainstream - how brands are capitalizing on esports

02.06.2022 | 01:55 p.m. - 02:30 p.m. CEST
BREAK

02.06.2022 | 02:30 p.m. - 03:05 p.m. CEST
Marcin Klimek , EXPLODEDVIEW | VR/AR ASSOCIATION
Virtual Creators - the bridge between gamers and influencer marketing


02.06.2022 | 03:05 p.m. - 03:40 p.m. CEST
Marcin Kasprzak, Erbud Group & Anna Rezner, Gameset
A construction company in gaming & esports - case study

02.06.2022 | 03:40 p.m. - 03:55 p.m. CEST
Kamil Kosz, CD PROJEKT RED
Effie Awards Poland Talk with Kamil Kosz, CD PROJEKT RED


21.10.2021 | 12:15 p.m - 12:50 p.m. CET
Monika Dutka, Hochland & Karolina Kisły, Gameset
Hochland Kanapkowy: a family brand enters gaming

21.10.2021 | 12:50 p.m - 01:25 p.m. CET
Tobias Natterer, DDB Germany
The Uncensored Library


21.10.2021 | 01:25 p.m - 02:00 p.m. CET
Pierre Acuña, Fabrice Plazolles, Havas Sports & Entertainment Paris
How can a video game save life?

SiGN IN NOW!
