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GAMING MARKETING DAYS 2022

Third edition of Gaming Marketing Days will bring together gaming, esports and marketing industry experts for a two-day conference to share and discuss insights and inspiration on how to successfully advertise to gamers and esports fans.
 
Discover how to understand gamers’ demographics and behavior, listen to case studies of award-winning campaigns and learn about the trends shaping the gaming sphere.
ONLINE | 1-2 JUNE | FREE UPON REGISTRATION
YOU JUST CAN'T MISS THESE INSIGHTFUL DAYS

Get ready and join us in:

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Speakers

Thiago Stelle

Kraft Heinz

Thiago is now Brand Building Manager at Kraft Heinz  for Latin America, responsible for leading the growth strategy for brands in the region in markets such as Brazil, Mexico, Chile and Costa Rica. He has over 8 years of experience in marketing, leading iconic brands such as Volvo and Heinz. His work was recognized at AdAge, AdWeek and at awards such at the Cannes Lions International Festival […]

Hendrik Menz

Anzu.io

Hendrik brings over two decades of expertise in digital strategy, account management, and strategic consultancy to his role at Anzu. He has worked with top international brands such as Deutsche Bank, Samsung, Huawei, Unilever, Mondelez and Procter & Gamble, among others. His deep understanding of activating marketing assets in the evolving media landscape helps Anzu […]

Miłosz Szyński

G2 Esports

Since 2020, Global Partnerships Manager at G2 Esports. Milosz is responsible for managing relationships with Twitch, Betway, Secretlab and Seasonic. Combining his analytical background, project management and business development experience from consulting, FMCG and IT industries, as well as life long passion to esports, he assists both endemic and non-endemic companies […]

Stan Georgiev

Ready Player Me

Stan Georgiev is the Head of Strategic Partnerships for Ready Player Me, the open cross-game avatar platform for the metaverse used by 2000+ companies. Stan is responsible for Ready Player Me’s business relationships with high-profile partners across gaming, fashion, telco, crypto, and more. His background includes experience in the corporate world, as a founder, and as an executive […]

Michael Heina

YouGov

Having worked in the industry for 15 years, Michael brings a wealth of experience to the company. As well as a frequent speaker on the esports industry, Michael has worked to provide many of the major players in esports and gaming with actionable insights on sponsorship, fan profiling, and strategic investments.


Wiktoria Wójcik

inSTREAMLY

Co-founder of inSTREAMLY – a company that connects brands and streamers, Streamcoi – streamer management platform. Awarded Forbes 30 Under 30 2022 in Media&Marketing, Forbes Poland 25 under 25 & Businesswoman of the Year: Leader in New Technologies. 
She was a streamer and an esports host.  Worked as a marketer, and in an esports organization. Her companies worked with over […]

Piotr Bombol

Gameset

Piotr Bombol – Chief Strategy Officer at Gameset. An economist by education, passionate about video games and esports. First at DDB&tribal Poland he was responsible for the interactive strategy for McDonald’s and T-Mobile Poland and led the social media department. Then at Deloitte Digital Poland he created services on the border of advertising and consulting. Currently at his own […]

Iryna Chuhai

WePlay Esports

Iryna Chuhai is the head of tournament marketing at WePlay Esports, the flagship company of the WePlay Holding esports group. Iryna joined the company in 2016. During this time, she has worked with the WePlay Esports team at The International 2019, the Dota 2 world championship, and was one of the initiators of the WeSave! Charity Play online marathon. As a result, they managed to raise […]

Marcin Kasprzak

ERBUD Group

Marcin Kasprzak, head of PR & Marketing in Erbud Group – the biggest independent building company in Poland, present on 6 European markets. He has successfully carried out the image transformation of the company, which is confirmed by, among others, awards for campaigns – he won 2 golden ‘Golden Clips’ […]

Anna REZNER

Gameset

Anna Rezner, as a Client Service Director of Gameset & LifeTube is leading teams creating and executing gaming marketing campaigns for both endemic and non-endemic clients. Anna has 12 years of experience in marketing industry and has worked with brands such as Google, Play, Red Bull MOBILE, Energizer and more.

Marcin Klimek

ExplodedView

Marcin Klimek specialize in the field of Virtual (VR) and Augmented (AR) Reality, actively building products and educating the market in preparation for the Spatial Computing and Metaverse era. He uses over a decade of experience in marketing and technology leading the team at ExplodedView, a company delivering […]

Kamil Kosz

CD Projekt Red

Media strategist with 8 years of professional experience. In his career he has been involved in direct ad buying, performance marketing and planning large reach campaigns. Since 2017, he has been focusing on activities in the gaming industry. On a daily basis, he leads the team responsible for media in the Global Marketing […]

Do you want to share your insights or campaign case study with Gaming Marketing Days audience? Submit your presentation idea!

Pia Schörner

BMW Group

Monika Dutka

Hochland Poland

Monika Dutka – Brand Manager at Hochland Polska. She has been working for Hochland Polska for 10 years. Initially in the Trade Marketing department, and for 5 years in the Marketing department. Monika is a part of a team dealing with white cheeses (Almette, Kanapkowy, Valbon, Sałatkowe) and is responsible for the brand Hochland Kanapkowy. She is in charge of product development […]

Karolina Kisły

Gameset

Karolina Kisły – Head of Strategy at Gameset. An expert with more than five years of experience in gaming marketing. She managed influencers, event and online projects and took part in pioneering campaigns for non-endemic brands entering the gaming and esports sphere, including Sprite, Old Spice, Orange, Gillette and many others. At Gameset she leads the Sales & Strategy team […]

Piotr Bombol

Gameset

Piotr Bombol – Chief Strategy Officer at Gameset. An economist by education, passionate about video games and esports. First at DDB&tribal Poland he was responsible for the interactive strategy for McDonald’s and T-Mobile Poland and led the social media department. Then at Deloitte Digital Poland he created services on the border of advertising and consulting. Currently at his own […]

SCHEDULE

1st June

introduction

01.06.2022 | 11:00 a.m. - 11:10 a.m. CEST


Introduction

michael-heina

01.06.2022 | 11:10 a.m. - 11:45 a.m. CEST

Michael Heina, YouGov

Esports? Gaming? Opportunity!

TBA

01.06.2022 | 11:45 a.m. - 12:20 a.m. CEST

TBA

to be announced

Stan Georgiev - 1080x1080

01.06.2022 | 12:20 a.m. - 12:55 a.m. CEST

Stan Georgiev, Ready Player Me​

TBD

break

01.06.2022 | 12:55 A.M. - 01:30 P.M. CEST​


BREAK

Iryna-Chuhai----1080x1080

01.06.2022 | 01:30 P.M. - 02:05 P.M. CEST​​

Iryna Chuhai, WePlay Esports

Forming media value for new players: WePlay Academy League Case

Thiago Stelle - 1080x1080

01.06.2022 | 02:05 P.M. - 02:40 P.M. CEST​​

Thiago Stelle, Kraft Heinz

Case study: Heinz Hidden Spots

Wiktoria Wójcik - 1080x1080

01.06.2022 | 02:40 P.M. - 03:15 P.M. CEST​​

Wiktoria Wójcik, inSTREAMLY

The future of live streaming

2nd JUNE

introduction

02.06.2022 | 12:00 p.m. - 12:10 p.m. CEST


Introduction

Piotr Bombol - 1080x1080

02.06.2022 | 12:10 p.m. - 12:45 p.m. CEST

Piotr Bombol, Gameset

From gaming to metaverse marketing

Hendrik Menz - 1080x1080

02.06.2022 | 12:45 p.m. - 01:20 p.m. CEST

Hendrik Menz, Anzu.io

Impactful and efficient brand campaigns in gaming, esports and metaverse

Miłosz Szyński - 1080x1080

02.06.2022 | 01:20 p.m. - 01:55 p.m. CEST

Miłosz Szyński, G2 Esports 

TBD

break

02.06.2022 | 01:55 p.m. - 02:30 p.m. CEST


BREAK

marcin_klimek

02.06.2022 | 02:30 p.m. - 03:05 p.m. CEST

Miłosz Szyński, EXPLODEDVIEW | VR/AR ASSOCIATION

Virtual Creators - the bridge between gamers and influencer marketing

Marcin-Kasprzak---1080x1080
Anna-Rezner---1080x1080

02.06.2022 | 03:05 p.m. - 03:40 p.m. CEST

Marcin Kasprzak, Erbud Group & Anna Rezner, Gameset

A construction company in gaming & esports - case study

Kamil-Kosz---1080x1080

02.06.2022 | 03:40 p.m. - 03:55 p.m. CEST

Kamil Kosz, CD PROJEKT RED

Effie Awards Poland Talk with Kamil Kosz, CD PROJEKT RED

Monika Dutka - 1080x1080
Karolina Kisły - 1080x1080

21.10.2021 | 12:15 p.m - 12:50 p.m. CET

Monika Dutka, Hochland & Karolina Kisły, Gameset

Hochland Kanapkowy: a family brand enters gaming

Tobias Natterer 1080x1080

21.10.2021 | 12:50 p.m - 01:25 p.m. CET

Tobias Natterer, DDB Germany

The Uncensored Library

Pierre Acuña 1080x1080
Fabrice Plazolles 1080x1080

21.10.2021 | 01:25 p.m - 02:00 p.m. CET

Pierre Acuña, Fabrice Plazolles, Havas Sports & Entertainment Paris

How can a video game save life?

SiGN IN NOW!

event partners

Media partners

Gold Sponsors.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,

LOREM

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,